My Honest Pretty Little Thing Review
Background
Pretty Little Thing launched in 2010; however, it exploded in 2017 when the PLT Girl line went live. It became one of the fastest-growing DTC and opened an LA headquarters in 2019. PLT continued its growth with influencer and celebrity collaborations, including Olivia Clupo and Kourtney Kardashian, and also began collaborations with streetwear fashion designer Karl Kani. PLT has continued to expand with pop-up shops all over the US and UK that lend themselves to a perfect Instagramble/influencer aesthetic that has brought loyal consumers, long lines, and massive social media growth. PLT does a great job of keeping up with fashionable trends, a wide range of inclusive sizing, reasonable return options, and considerable shipping times.
What I Like About It
Although the shopping experience can be overwhelming, it's only because the categories and options are good and plenty. The search comes in price ranges for basics, sizing options, dresses, tops, swim, season, beauty, and even home options, all breakdown into pricing, sizing, sales, and fit. Once you become familiar, it is laid out for a faster search and overall experience. They offer all major credit cards, PayPal and Klarna, Afterpay, and Clearpay, as payment options - simplifying the checkout. PLT also provides students and essential workers discounts from 70% off, with an extra 12% off at check out - we love this. Returns from the US are good for 28 days and will cost you $4.00 from the original total, and you will also have to pack and drop off. The fastest shipping to the US is up to 4 days for $13.99 and 5-8 for $4.99, although they cover all shipping and duties, which is an excellent +. Overall, once you get accustomed to PLT's slightly overwhelming inventory, the browsing is simple and easy to get through, pointing you in the exact direction you're heading - and offering recommendations. The checkout options are quick and straightforward, and it's a great affordable go-to when looking for particular styles.
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